Our journey began with a simple idea and a whole lot of love. In 2019, Neffeteria started this venture as a mommy-and-me t-shirt brand, inspired by the joy of matching outfits with her little girls. What began as a fun way to express their bond quickly grew into something far more meaningful.

The spark that subconsciously lit our transformation was the "Affirmation of the Month" shirt. For Neffeteria, affirmations were more than just words—they were lifelines. She used them to help her daughter, Ne' Lani, navigate tough times and build her confidence. Month by month, these affirmations became a powerful routine that not only uplifted Ne' Lani but also became a source of strength for Neffeteria herself.

In 2021, driven by Ne' Lani’s love for all things girly, we introduced affirmation inspired handmade lip gloss and nail polish to our lineup. These weren't just products—they were moments of joy and bonding for a mother and her daughters. By then, affirmations had become a beloved part of our daily lives, especially with the arrival of our newest member, Brianna.

As time went on, our hearts led us to something even greater. By 2023, we found ourselves drawn to helping more girls beyond our immediate circle. We started working with girls in schools, shelters, and orphanages, sharing the magic of affirmations and the importance of self-love.

Fast forward to 2024, and Pretty Girls Poppin' has blossomed into a nonprofit organization. Our mission? To boost the confidence of girls all around the world. We believe every girl is a beautiful gem, deserving of love, support, and the belief that she can achieve anything.

Our programs are designed to build self-esteem, promote self-love, and create a supportive sisterhood. We want every girl to feel valued and empowered, ready to shine brightly in her own unique way.

We’re more than just a club—we’re a family. And we invite you to join us on this incredible journey. Together, Poppin the confidence of young girls all around the word, one affirmation at a time.